Honda again named KBB Most Trusted Brand

The Honda brand is once again Kelley Blue Book's most trusted brand and the best overall brand.

The Honda brand is once again Kelley Blue Book’s most trusted brand and the best overall brand.

Honda has done it again. The manufacturer was named the “Most Trusted Brand” and “Best Overall Brand” in Kelley Blue Book’s 2014 Brand Image Award Study. This is the third consecutive year Honda was named most trusted brand and the second consecutive year winning Best Overall Brand.

“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. “Honda simply embraces the challenge of being a brand that people can trust.”

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