Honda has again received the best overall brand and best value brand from Kelley Blue Book.
KBB released its 2015 Brand Image Awards. It’s the third consecutive year Honda was awarded Best Overall Brand, and the fourth time in total it was awarded the Best Value Brand.
“These awards from KBB.com demonstrate that customers continue to recognize the tremendous quality and value of our products, which are at the heart of the incredible competitive strength of the Honda brand,” said Jeff Conrad, Honda division senior vice president and general manager at American Honda Motor Co., Inc. “We take this recognition from our customers as a mandate to continue building the highest quality, longest lasting vehicles on the road.”
Kelley Blue Book uses it Market Intelligence Brand Watch study in coming with these results. They review what customers find important in the car buying process and review what brands customers are most familiar with.
“It’s familiar territory for Honda, which has built a reputation for quality and reliability by providing buyers with well-built, hassle-free transportation for decades,” KBB says. “Honda owners are more loyal than most and recommend the cars more often, and that’s exactly why and how a great brand is built.”
Honda is building great cars, vans and SUVS right now. Every Honda model now comes standard with a backup camera, and many Honda models come standard with great technology like Bluetooth, Pandora and SMS Text message capabilities.
Of course Honda models are durable. In fact, five of Honda’s top models just made a list of vehicles built to last 200,000 miles. They are also among the most fuel-efficient vehicles on the road. today.
And Waikem Honda makes them affordable with leases starting at less than $100 per month, with money down.
So for value and quality there is still nothing better than the Honda brand. Waikem Honda in Massillon, Ohio carries an A-Plus rating with the Better Business Bureau and a near-perfect score on Google. View our online inventory now and you can find out why we’re the best choice for Kelley Blue Book’s Best Brand.