Top Honda Models Leads Retail Sales for 2014

Many of Honda’s top models lead their class in retail new-vehicle registrations halfway through the year.

The Honda Civic, CR-V, Accord and Odyssey are all best in class in individual, non-fleet, new vehicle registrations, meaning that customers are picking these vehicle more than any other comparison models. Data comes from IHS Automotive.

The Accord is the top retail new vehicle among all passenger vehicles.

Highlights for the Honda brand in the first quarter of 2014 include:

  • Excluding full-size pickups, the Accord, Civic and CR-V held three of the top five slots – first, third and fourth, respectively – in registrations among individual car buyers in the first quarter of 2014.
  • The Accord, with retail registrations totaling 78,355 units through March, maintained a narrow lead of less than 1,000 units over its nearest competitor. Retail registrations accounted for 98.4 percent of all Accord registrations for the period, according to Honda analysis of IHS Automotive registration data.
  • Civic retail registrations of 70,677 units led all small cars, beating the closest segment competitor by more than 10,000 units.
  • CR-V retail registrations rose 3.9 percent to 67,773 units compared to the first quarter last year, giving CR-V a more than 7,000-unit lead over the #2 selling vehicle in the segment.
  • Odyssey retail registrations of 27,748 units made it the top choice among retail minivan customers.

“We’re thrilled to be leading the pack in the first lap around the track in 2014,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “In a business environment marked by intense competition and heavy incentives, we want to thank our Honda customers for the trust they continue to place in our products.”

It’s easy to see why the Honda brand is is the top choice of retail consumers. With great features standard like Bluetooth, Pandora Radio, climate controls and rear view cameras on many models, the Honda brand is giving customers what they are asking for.

So learn more about Waikem Honda and the Honda brand today, and see why your friends and family are coming back to the Honda brand.

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About Jeff Russ

Lead blogger and content writer for the Waikem Auto Family in Massillon, Ohio. Product specialist in Ford, Nissan, Subaru, Honda, Hyundai, Kia, and Mitsubishi models. 2008 Graduate of Kent State University with a degree in Journalism and Mass Communication. Married to wife Christina. Resides in Cuyahoga Falls, Ohio

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