Honda has done it again. The manufacturer was named the “Most Trusted Brand” and “Best Overall Brand” in Kelley Blue Book’s 2014 Brand Image Award Study. This is the third consecutive year Honda was named most trusted brand and the second consecutive year winning Best Overall Brand.
“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. “Honda simply embraces the challenge of being a brand that people can trust.”
Kelley Blue Book uses survey results of why people choose the cars they do. Kelley Blue Book looks at its website traffic counts to see which brands people are searching for, and also look at brand/model familiarity and loyalty among new-car shoppers.
“The fact that Honda has again won the Kelley Blue Book Brand Image Awards as Best Overall Brand and Most Trusted Brand comes as no surprise,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book. “Our experience has indicated that consumers continue to both respect Honda vehicles and be enthusiastic about them. Honda’s reputation for quality, reliability and fun-to-drive continues to resonate with buyers of all ages.”
Anyone who owns a Honda would agree that Honda again deserves to be at the top of this list. When you buy a Honda, you’re getting a car with a reputation for lasting forever, and getting great fuel economy. Now, the Honda brand is better than ever, with many cars some standard with more features than ever — including backup camera, Pandora Radio and so much more. Where safety is concerned, the Honda brand uses the latest technology such as lane departure warning and a side-mounted camera to see what is happening in your blind spot as you transfer lanes.
“Honda picks up its third consecutive Most Trusted Brand award, as selected by visitors to Kelley Blue Book’s website. The brand is known for building reliable, efficient, safe cars that offer a lot of value when new, and hold that value as used models. No wonder Honda is consistently lauded for delivering on what it promises, year after year.”
Waikem Honda wants to build that trust that you’ve built with the Honda brand. Learn more about us and see why Honda customers are so loyal.