Honda is the top ranked non-luxury brand in the world.
That’s according to J.D. Power and Associates, who released its annual Initial Quality Study on Tuesday.
In this study, J.D. Power survey buyers and lessees of new 2012 model-year vehicles 90 days after their purchase to get their opinion of their new vehicle.
The study proved well for Honda, as they finished fifth overall, and were the top non-premium model –the top four models were Lexus, Jaguar, Porsche and Cadillac.
As you dig deeper into this year’s study, things keep getting better for Honda.
- The redesigned 2012 Honda CR-V earned top Compact Crossover/SUV Award.
- The Honda Crosstour and Honda Pilot finished 2-3 in the Midsize Crossover Awards.
- The Honda Ridgeline was finished second for Midsized Pickups.
- The Honda Odyssey was ranked second for Minivans.
- Honda Fit took second place among subcompact cars
- Honda Civic was in the top three for Compact Cars
- Honda Accord was tied for second among Midsized Cars
- Honda’s Suzka, Japan, plant earned the Platinum Award, No. 1 overall, for quality performance. The Marysville, Ohio Auto Plant earned the Silver Plant Quality Award in North America.
“For the second consecutive year our performance demonstrates our
consistent commitment to deliver the highest quality for our customers,” Tetsuo Iwamura, president & CEO of American Honda Motor Co., Inc. said in a statement.
“Thanks to the efforts of Honda associates in R&D, in manufacturing and in sales, we were able to continue to improve quality performance in this key industry ranking.”