Honda’s dependability and reliability helped the automaker add more hardware to the trophy case.
Honda earned the Best Value Brand and Most Trusted Brand categories in the 2012 Kelley Blue Book Brand Image Awards. Based on consumer perception data from the company’s Brand Watch study, the Kelley Blue Book Brand Image Awards honor the automotive brands that have most successfully captured positive consumer attention.
American Honda’s Executive Vice President of Sales John Mendel accepted both awards at the New York Auto Show.
“We are honored to accept two awards that point so directly to Honda’s core tenets,” Mendel said. “With Honda constantly striving to earn trust by providing the finest overall ownership value, it’s inspiring to see those efforts resonating with consumers.”
“With standout vehicles, memorable marketing and positive word of mouth, the winners of Kelley Blue Book’s 2012 Brand Image Awards have secured enviable positions in the minds of in-market shoppers,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com.
Kelly Blue Book editors said it was an easy choice.
“Without surprising anyone, our inaugural Most Trusted Brand award goes to a name that’s practically synonymous with reliability and dependability. Honda’s vehicles enjoy a decades-deep reputation as the smart choice in so many of the categories in which it competes.”
“Many car buyers assume a vehicle’s sticker price is the most significant monetary factor when choosing a car. While it’s certainly an important consideration, Honda’s reputation for
superb resale value, exceptional quality and legendary dependability continues to raise the bar in respect to automotive value.”
Congrats go out to everyone proudly carrying the Honda name!